Survey & Customer Feedback System with Multi-Metric Analytics

Collect, analyze, and act on customer feedback with structured multi-dimensional ratings. TacTech.ai's Survey & Feedback module provides a satisfaction dashboard, 13-metric rating system covering Cleanliness, Staff, Facilities, Location, Value for Money, Comfort, and 7 more dimensions, recommendation tracking, and color-coded quality analytics — so you always know exactly where service quality stands and where to improve. Pair it with Customer Management and HR Management.

TacTech.ai survey and customer feedback analytics dashboard

Key Capabilities

Satisfaction Dashboard

Average rating, total surveys, satisfaction rate, and recommendation rate in one real-time view.

13-Metric Ratings

Rate Cleanliness, Staff, Facilities, Location, Value for Money, Comfort, and seven more dimensions.

Recommendation Tracking

Track "would recommend" responses to measure loyalty and net promoter sentiment.

Color-Coded Analytics

Green, amber, and red visual indicators for instant quality assessment across all metrics.

Feature Details

Survey Types

Configure Guest Surveys, Package Surveys, and Property Surveys to capture feedback at every touchpoint.

Customer Comments

Collect free-text feedback alongside structured ratings for qualitative insights beyond the numbers.

Entity Attribution

Link every survey to its guest, property, package, and managing employee for full traceability.

Employee-Linked Feedback

Tie surveys to the managing employee so feedback flows directly into performance reviews.

Multi-Metric Breakdown

See individual scores for Amenities, Atmosphere, Dining, Organization, Experience, and more.

Star Rating Display

Visual five-star system across all 13 metrics for intuitive, at-a-glance quality assessment.

Integrations

Customer Management

Link survey responses to customer profiles for a complete feedback history per guest.

HR & Performance

Feed employee-linked survey scores into HR dashboards for data-driven performance reviews.

Booking & Packages

Connect package and property surveys to booking records for post-stay feedback loops.

13
Quality Metrics
Multi-dimensional satisfaction scoring
Real-Time
Dashboard
Live satisfaction and recommendation rates
Color-Coded
Analytics
Instant visual quality assessment

Frequently Asked Questions

What metrics are included in the rating system?+
The system rates 13 dimensions: Cleanliness, Staff, Facilities, Location, Value for Money, Comfort, Package Value, Inclusions, Organization, Experience, Amenities, Atmosphere, and Dining. Each metric uses a five-star scale.
How does the color-coded rating system work?+
Ratings are automatically color-coded: green for high scores, amber for medium, and red for low. This gives managers an instant visual overview of service quality without needing to read individual numbers.
Can surveys be linked to specific employees?+
Yes. Every survey can be attributed to the employee who managed the guest or account. This links customer satisfaction directly to individual staff performance for accurate reviews.
What types of surveys can I create?+
TacTech.ai supports Guest Surveys, Package Surveys, and Property Surveys. Each type targets a different touchpoint, allowing you to capture feedback for stays, tourism packages, and property experiences separately.
How is the satisfaction rate calculated?+
The satisfaction rate is aggregated from all survey responses, combining average ratings across the 13 metrics with total survey count and recommendation percentage. The dashboard displays this as a single satisfaction rate alongside the recommendation rate for a quick overall health check.
Can I collect free-text feedback alongside ratings?+
Yes. The customer comments feature captures free-text feedback alongside the structured 13-metric ratings. This gives your team qualitative insights — specific compliments, complaints, and suggestions — that go beyond what numerical scores alone can reveal.
How does recommendation tracking work?+
Each survey includes a "would recommend" yes/no question that is tracked separately from the metric ratings. The recommendation rate measures loyalty and net promoter sentiment, helping you understand whether guests would refer others to your business.
Can surveys be linked to specific properties and packages?+
Yes. Guest Surveys, Package Surveys, and Property Surveys each target different touchpoints and are linked to the corresponding entity. This lets you analyze feedback per property, per package, or per guest for targeted improvement initiatives.
How does the survey dashboard display quality metrics?+
The real-time dashboard shows average rating, total surveys collected, satisfaction rate, and recommendation rate in one consolidated view. Individual metric scores are displayed with color-coded indicators — green, amber, and red — for instant quality assessment.
Does survey data feed into employee performance reviews?+
Yes. Employee-linked survey results flow directly into HR performance dashboards through the integration with the HR Management module. Each staff member's satisfaction score is derived from their managed-guest surveys, powering objective, data-driven performance reviews.

Ready to understand your customers better?

Start collecting structured feedback with 13-metric ratings and real-time satisfaction dashboards.